With 100 days to go, Budapest 2022 event logo revealed
An event logo must artfully capture the spirit of the event as well as represent the host nation and city. It’s not an easy feat to communicate the message of a city and an edition of a major sporting event in a visually effective way. But it’s one that organisers from the Hungarian capital city pulled off brilliantly for the upcoming 19th FINA World Championships Budapest 2022.
With the river Danube running through the centre of Budapest and playing a central role in everyday city life, water inspired the logo design for the global showcase event for swimming, diving and water polo. The logo ties together the visual identity of the event which gets underway in 100 days, with competitions across five aquatics disciplines running from 18 June to 3 July 2022.
To create the event’s special look and feel, Budapest 2022 organisers turned to Graphasel Design Studio to capture the city’s cultural heritage and passion for sport.
“Representing the first letter of the word water, a ‘W’ is prevalent in our design,” explained Ordogh Laszlo, founder and lead designer of Graphasel Design Studio. “Within the logo, we can observe a man swimming or, alternatively, a ball in the water. The design pays homage to the classic 20th-century logos constructed of pure geometrical shapes. With flat design experiencing a renaissance today, our logo is also in line with current trends.”
Remembered for its brilliant atmosphere during the FINA World Championships in 2017, an event that saw more than 470,000 fans in the stands and over 2,300 athletes compete and set 11 new world records and 8 world junior records, the city will take on a water-inspired look over the coming days.
“It is a special and exciting moment for all of us, both for FINA, who are managing to organise this major meet despite the time pressure and also for Budapest and Hungary,” Laszlo added. “The country and its capital, together with the co-host cities, are honoured to stage this global aquatics spectacle once again.”